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International Journal of Sport Management and Marketing
Published issues
2006 Vol.1 No.4
International Journal of Sport Management and Marketing
2006 Vol.1 No.4
Pages
Title and author(s)
289-310
Virtual advertising and brand awareness
Beth Cianfrone, Gregg Bennett, Ron Siders, Yosuke Tsuji
DOI
:
10.1504/IJSMM.2006.010563
311-330
Revenue generation in professional sport: a diagnostic analysis
Norman J. O'Reilly, John P. Nadeau
DOI
:
10.1504/IJSMM.2006.010564
331-348
Sport fandom as an occupation: understanding the sport consumer through the lens of occupational science
Clare E. Humphries, Aaron C.T. Smith
DOI
:
10.1504/IJSMM.2006.010565
349-358
An analysis of sport business in the Great China region from a strategic perspective
Yu Huang
DOI
:
10.1504/IJSMM.2006.010566
359-377
Development of a relevant quality system for gymnastics clubs: an application of the principles of total quality and service management in traditionally organised sport
Jo Van Hoecke, Paul De Knop
DOI
:
10.1504/IJSMM.2006.010567
378-389
The role of satisfying tasks and organisational support in the job attitudes of sporting goods retail employees
Samuel Y. Todd, Damon P.S. Andrew
DOI
:
10.1504/IJSMM.2006.010568
390-399
An integral part of strategic planning for sport organisations: training employees
Harry Davakos
DOI
:
10.1504/IJSMM.2006.010569
400-410
Evaluating sport events at European level: the Euro 2004
Carlos Pestana Barros
DOI
:
10.1504/IJSMM.2006.010570
411-428
Sporting and recreational services demand constraints in ski centres: a segmentation research study based on the annual frequency of arrivals
Chris Vassiliadis, George Siomkos, John Mylonakis
DOI
:
10.1504/IJSMM.2006.010571
429-430
Book Review: The Business of Sport Management
Kamel Mellahi
DOI
:
10.1504/IJSMM.2006.010572
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