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International Journal of Product Development

2015 Vol. 20 No. 5


PagesTitle and authors
355-381Predicting the competitive advantage of design projects to dynamically support decisions in product development
Yuri Borgianni; Federico Rotini
DOI: 10.1504/IJPD.2015.073066

382-400The influence of innovativeness and price sensitivity on purchase intention: comparison of the Chinese and Korean consumers' response
Hyun Hee Park; Pauline Sullivan; Mi Jin Noh
DOI: 10.1504/IJPD.2015.073068

401-433Next practice, not best practice: using virtual worlds in new product development in the automotive industry
Julia Daecke; Dodo Zu Knyphausen-Aufseß; Lars Schweizer
DOI: 10.1504/IJPD.2015.073095