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International Journal of Mobile Communications

2017 Vol. 15 No. 5


PagesTitle and authors
467-490Customer-based brand equity of smartphone in the emerging market
Yin-Tsuo Huang; Kuang-Hsun Shih
DOI: 10.1504/IJMC.2017.10005356

491-513Modelling mobile money adoption: a Malaysian perspective
T. Ramayah; Lam Siew Lian; Syed Abidur Rahman; Seyedeh Khadijeh Taghizadeh
DOI: 10.1504/IJMC.2017.10003971

514-536A comparative study on attitudes towards SMS advertising and mobile application advertising
Gökhan Aydin; Bilge Karamehmet
DOI: 10.1504/IJMC.2017.10005357

537-553How people utilise tweets on movie selection? The reverse effects of e-WoM valence on movie sales
Hyunjeong Kang; Sangmi Chai; Hyong Uk Kim
DOI: 10.1504/IJMC.2017.10005359

554-575Mapping user experience of multiplatform services: the quality factors in multiplatform television
Dong-Hee Shin; Yongwoon Shim
DOI: 10.1504/IJMC.2017.10005360