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Vol. 2
Vol. 1

International Journal of Islamic Marketing and Branding


You can read the full text of the articles marked as Free access below using the links provided.

2015 Vol. 1 No. 1

 

Introduction
PagesTitle and authors
5-15Where do we go from here? A research agenda for Islamic marketing borrowing from social marketing
Paul Sergius Koku; Osman Jusoh
DOI: 10.1504/IJIMB.2015.068146

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16-35Religiosity and negotiating inter-generational acculturation tensions: the case of French Maghreb Muslim women's consumption
Ranam Alkayyali
DOI: 10.1504/IJIMB.2015.068147

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36-54Conventional and Islamic banking: perspectives from Malaysian Islamic bank managers
Michel Rod; Fawaz Baddar ALHussan; Tim Beal
DOI: 10.1504/IJIMB.2015.068148

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55-68SIHAT: an assessment tool for Shariah-compliant hotel operations
Mohd Rizal Razalli; Risyawati Mohamed Ismail; Noorulsadiqin Azbiya Yaacob
DOI: 10.1504/IJIMB.2015.068152

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69-80Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to Malaysia
Ghazala Khan; Faiza Khan
DOI: 10.1504/IJIMB.2015.068150

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81-96Consumer's buying behaviour towards Danish products in Pakistan
Saqib Hayat; Usman Yousaf; Shaikh Muhammad Zeeshan
DOI: 10.1504/IJIMB.2015.068149

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97-112The Islamic roots of modern public relations and corporate social responsibility
Mohamed Kirat
DOI: 10.1504/IJIMB.2015.068144

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113-122A conceptual analysis of halal beef value chain and market potential in Nigeria
Musa Gambo Kasuwar Kuka; Balarabe A. Jakada
DOI: 10.1504/IJIMB.2015.068154

Free access Free access