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Vol. 1

International Journal of Internet Marketing and Advertising

2018 Vol. 12 No. 1

 

PagesTitle and authors
1-18Your comments are important to me! The impacts of online customer reviews in shopping websites
Ismail Erkan; Abdulaziz Elwalda
DOI: 10.1504/IJIMA.2018.089200

19-39Quantifying the long-term effect of social media
Manisha Mathur
DOI: 10.1504/IJIMA.2018.089197

40-68QR code advertising: a cross-country comparison of Turkish and German consumers
Ela Sibel Bayrak Meydanoğlu; Ahmet Mete Çilingirtürk; Stephan Böhm; Müge Klein
DOI: 10.1504/IJIMA.2018.089201

69-90Timing effects of opinion leader's electronic word of mouth
Tong Bao; Tung-Lung Steven Chang
DOI: 10.1504/IJIMA.2018.089217

91-104Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pages
Cynthia B. Hanson
DOI: 10.1504/IJIMA.2018.089213