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International Journal of Internet Marketing and Advertising

2017 Vol. 11 No. 3


PagesTitle and authors
183-201Competitive analysis of social media data in the banking industry
Ibukun Tolulope Afolabi; Azubuike Ansalem Ezenwoke; Charles K. Ayo
DOI: 10.1504/IJIMA.2017.10006719

202-217Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisements
Tri D. Le; Hien Vo
DOI: 10.1504/IJIMA.2017.10006728

218-232Propagation of user-generated content online
Harsha Gangadharbatla; Masoud Valafar
DOI: 10.1504/IJIMA.2017.10006729

233-251Corporate Facebook posts in the UK and Greece: a content analysis
Kyriakos Riskos; Leonidas Hatzithomas; Christina Boutsouki; Yorgos Zotos
DOI: 10.1504/IJIMA.2017.10006730

252-270CSR and CRM: the impact on purchase intentions
Jeffrey Overall
DOI: 10.1504/IJIMA.2017.10006732