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International Journal of Internet Marketing and Advertising

2017 Vol. 11 No. 2


PagesTitle and authors
83-102Investigating antecedents of consumers' video-sharing behaviour on social media
Sehwan Oh; Hyunmi Baek; Joong-Ho Ahn
DOI: 10.1504/IJIMA.2017.10004937

103-123Examining the role of relationship factors on eWOM effectiveness in social media
Junga Kim; Chunsik Lee
DOI: 10.1504/IJIMA.2017.10004938

124-136Personalisation in marketing: an exploratory study
Hamendra Dangi; Anuradha Malik
DOI: 10.1504/IJIMA.2017.10004939

137-157How should marketers deal with growth pattern changes in viral marketing campaigns?
Kyongsei Sohn; Mustafa S. Canbolat; John T. Gardner
DOI: 10.1504/IJIMA.2017.10004940

158-182Effects of Twitter communication styles on consumers' brand personality perceptions, attitudes and purchase intentions
Xiaochen Angela Zhang
DOI: 10.1504/IJIMA.2017.10004941