International Journal of Internet Marketing and Advertising
2017 Vol.11 No.2
Pages | Title and author(s) |
83-102 | Investigating antecedents of consumers' video-sharing behaviour on social mediaSehwan Oh; Hyunmi Baek; Joong-Ho Ahn DOI: 10.1504/IJIMA.2017.084077 |
103-123 | Examining the role of relationship factors on eWOM effectiveness in social mediaJunga Kim; Chunsik Lee DOI: 10.1504/IJIMA.2017.084078 |
124-136 | Personalisation in marketing: an exploratory studyHamendra Dangi; Anuradha Malik DOI: 10.1504/IJIMA.2017.084079 |
137-157 | How should marketers deal with growth pattern changes in viral marketing campaigns?Kyongsei Sohn; Mustafa S. Canbolat; John T. Gardner DOI: 10.1504/IJIMA.2017.084081 |
158-182 | Effects of Twitter communication styles on consumers' brand personality perceptions, attitudes and purchase intentionsXiaochen Angela Zhang DOI: 10.1504/IJIMA.2017.084082 |