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International Journal of Internet Marketing and Advertising

2016 Vol. 10 No. 4

 

PagesTitle and authors
223-254The role of customer brand engagement in social media: conceptualisation, measurement, antecedents and outcomes
Birgit Andrine Apenes Solem; Per Egil Pedersen
DOI: 10.1504/IJIMA.2016.10002251

255-269Investigating consumer behavioural intention to utilise digital signage
Michelle Hough; Young Han Bae; Jong Woo Jun
DOI: 10.1504/IJIMA.2016.10002257

270-301The effect of culture on attitude towards online advertising and online brands: applying Hofstede's cultural factors to internet marketing
Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; Yoke Moi Oh
DOI: 10.1504/IJIMA.2016.10002253

302-321Reading of online reviews across different product types by Generation Y consumers
Jan Møller Jensen; Laura Pizzamiglio
DOI: 10.1504/IJIMA.2016.10002255