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International Journal of Internet Marketing and Advertising

2015 Vol. 9 No. 3


PagesTitle and authors
181-208Creating fit for sponsorship on corporate websites
Wang Ye
DOI: 10.1504/IJIMA.2015.071485

209-232Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai; Siong Choy Chong; Hishamuddin Bin Ismail; David Yong Kin Tong
DOI: 10.1504/IJIMA.2015.071487

233-253Conceptualising cues in social media
Shasha Teng; Kok Wei Khong
DOI: 10.1504/IJIMA.2015.071488

254-266Does offline market share drive online loyalty? Double jeopardy phenomenon in the context of print magazines and magazine websites
Anssi Tarkiainen; Hanna-Kaisa Ellonen
DOI: 10.1504/IJIMA.2015.071489