International Journal of Internet Marketing and Advertising
2015 Vol.9 No.3
Pages | Title and author(s) |
181-208 | Creating fit for sponsorship on corporate websitesWang Ye DOI: 10.1504/IJIMA.2015.071485 |
209-232 | Do salient e-servicescape attributes predict online brand image?Kim Piew Lai; Siong Choy Chong; Hishamuddin Bin Ismail; David Yong Kin Tong DOI: 10.1504/IJIMA.2015.071487 |
233-253 | Conceptualising cues in social mediaShasha Teng; Kok Wei Khong DOI: 10.1504/IJIMA.2015.071488 |
254-266 | Does offline market share drive online loyalty? Double jeopardy phenomenon in the context of print magazines and magazine websitesAnssi Tarkiainen; Hanna-Kaisa Ellonen DOI: 10.1504/IJIMA.2015.071489 |