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International Journal of Internet Marketing and Advertising

2014 Vol. 8 No. 3


PagesTitle and authors
161-180Deal me in! Assessing consumer response to daily-deal sites
Kelty Logan; Laura Bright
DOI: 10.1504/IJIMA.2014.066842

181-198Perception of humour banner advertising: a conceptual framework
Igor Makienko
DOI: 10.1504/IJIMA.2014.066844

199-207The effects of message directivity of social networking service word-of-mouth and brand knowledge levels on accessibility and diagnosticity
Minho Lee
DOI: 10.1504/IJIMA.2014.066846

208-221Assessing customer-capturing strategies considering network effects and multiple adoption
Fan-Chen Tseng; Ching-I Teng
DOI: 10.1504/IJIMA.2014.066847

222-235The effects of familiarity and similarity on compliance in social networks
Maurits Kaptein; Clifford I. Nass; Panos Markopoulos
DOI: 10.1504/IJIMA.2014.066849