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Vol. 1

International Journal of Internet Marketing and Advertising

2013 Vol. 8 No. 2


PagesTitle and authors
69-85Transitions in marketing communications from traditional architectures to social network patterns
Kumarashvari Subramaniam; T.R. Gopalakrishnan Nair
DOI: 10.1504/IJIMA.2013.058585

86-101Just small talk? The impact of interpersonal interaction in virtual web communities on new-product adoption
Achim Botzenhardt; Daniel Heinrich; Colin Campbell
DOI: 10.1504/IJIMA.2013.058586

102-124A cross-cultural study of market mavenism in social media: exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Hongwei Yang
DOI: 10.1504/IJIMA.2013.058596

125-142Are cartoon ads effective for adult consumers?
Pakakorn Rakrachakarn; George P. Moschis
DOI: 10.1504/IJIMA.2013.058595

143-160Trust and the online conversation: the case of online reviews
W. Glynn Mangold; Emin Babakus; Katherine Taken Smith
DOI: 10.1504/IJIMA.2013.058597