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Vol. 1

International Journal of Internet Marketing and Advertising

2012 Vol. 7 No. 3


PagesTitle and authors
195-216A branding model for web search engines
Lu Zhang; Bernard J. Jansen; Anna S. Mattila
DOI: 10.1504/IJIMA.2012.047424

217-236Credibility cues in online shopping: an examination of corporate credibility, retailer reputation, and product review credibility
Sojung Kim; Sejung Marina Choi
DOI: 10.1504/IJIMA.2012.047425

237-259Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East: a study of young consumers in Dubai, United Arab Emirates
Sara Kamal; Shu-Chuan Chu
DOI: 10.1504/IJIMA.2012.047427

260-277A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective
Xuehua Wang; Cheris W.C. Chow; Zhilin Yang
DOI: 10.1504/IJIMA.2012.047426