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Vol. 1

International Journal of Internet Marketing and Advertising

2012 Vol. 7 No. 2

Special Issue on Social Media for Marketing and Advertising

Guest Editor: Dr. Neil Frederick Hair


PagesTitle and authors
103-119Different strokes for different folks: why different user groups participate in online social media
Mary K. Foster; Anthony Francescucci; Bettina C. West
DOI: 10.1504/IJIMA.2012.046251

120-135Changing user motivations for social networking site usage: implications for internet advertisers
Harshavardhan Gangadharbatla; Tobias Hopp; Kim Sheehan
DOI: 10.1504/IJIMA.2012.046252

136-156Segmenting the social networking sites users: an empirical study
Carlota Lorenzo-Romero; Efthymios Constantinides; María-del-Carmen Alarcón-del-Amo
DOI: 10.1504/IJIMA.2012.046253

157-179Status and influence in virtual communities: an examination of interactions between followers of a video blog
Julie Z. Sneath
DOI: 10.1504/IJIMA.2012.046254

180-193The role of social CRM and its potential impact on lead generation in business-to-business marketing
Michael Rodriguez; Robert M. Peterson
DOI: 10.1504/IJIMA.2012.046255