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Vol. 1

International Journal of Internet Marketing and Advertising

2012 Vol. 7 No. 1


PagesTitle and authors
1-30An empirical investigation of the mediating role of relationship marketing skills on the relationship between customer satisfaction and customer loyalty
Mamoun N. Akroush; Amjad A. Abu ELSamen
DOI: 10.1504/IJIMA.2012.044956

31-50The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Sertan Kabadayi; Luke Kachersky
DOI: 10.1504/IJIMA.2012.044957

51-64e-WOM: the effects of online consumer reviews on purchasing decisions
Ali Yayl?; Murat Bayram
DOI: 10.1504/IJIMA.2012.044958

65-82Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance
Iryna Pentina; Anthony C. Koh; Thuong T. Le
DOI: 10.1504/IJIMA.2012.044959

83-99A RIDIT approach to evaluate factors influencing online shopping behaviour
Sabita Mahapatra; Sreekumar
DOI: 10.1504/IJIMA.2012.044936