International Journal of Internet Marketing and Advertising
2011 Vol.6 No.4
Pages | Title and author(s) |
315-332 | Explaining consumer acceptance of mobile competitions and prize drawsRafael Currás-Pérez; Carla Ruiz-Mafé; Silvia Sanz-Blas DOI: 10.1504/IJIMA.2011.043654 |
333-351 | Factors influencing online banking adoption: evidence from the Austrian marketSonja Grabner-Kräuter; Robert J. Breitenecker DOI: 10.1504/IJIMA.2011.043655 |
352-372 | Online information quality as determinant of perceived risk reduction in e-commerce: an application to apparel virtual storesJoaquín Aldás-Manzano; Rafael Currás-Pérez; Silvia Sanz-Blas DOI: 10.1504/IJIMA.2011.043656 |
373-412 | The mediation effect of marketing expertise on marketing assets and capabilities toward financial performanceMamoun N. Akroush DOI: 10.1504/IJIMA.2011.043657 |
413-433 | The ambivalent effects of website complexityStefan Hoffmann; Uta Schwarz; Stefan Müller DOI: 10.1504/IJIMA.2011.043658 |