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International Journal of Internet Marketing and Advertising

2011 Vol. 6 No. 4


PagesTitle and authors
315-332Explaining consumer acceptance of mobile competitions and prize draws
Rafael Currás-Pérez; Carla Ruiz-Mafé; Silvia Sanz-Blas
DOI: 10.1504/IJIMA.2011.043654

333-351Factors influencing online banking adoption: evidence from the Austrian market
Sonja Grabner-Kräuter; Robert J. Breitenecker
DOI: 10.1504/IJIMA.2011.043655

352-372Online information quality as determinant of perceived risk reduction in e-commerce: an application to apparel virtual stores
Joaquín Aldás-Manzano; Rafael Currás-Pérez; Silvia Sanz-Blas
DOI: 10.1504/IJIMA.2011.043656

373-412The mediation effect of marketing expertise on marketing assets and capabilities toward financial performance
Mamoun N. Akroush
DOI: 10.1504/IJIMA.2011.043657

413-433The ambivalent effects of website complexity
Stefan Hoffmann; Uta Schwarz; Stefan Müller
DOI: 10.1504/IJIMA.2011.043658