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International Journal of Internet Marketing and Advertising

2011 Vol. 6 No. 3

Special Issue on Electronic Business and Digital Marketing

Guest Editors: Asst. Professor Adam Vrechopoulos and Asst. Professor Ioannis Kopanakis

 

Editorial: Information systems and marketing
PagesTitle and authors
226-243The role of product reviews on mobile devices for in-store purchases: consumers' usage intentions, costs and store preferences
Tobias Kowatsch, Wolfgang Maass, Elgar Fleisch
DOI: 10.1504/IJIMA.2011.038237

244-264Advertising on the internet: perceptions of advertising agencies and marketing managers
Dimitris A. Drossos, Konstantinos G. Fouskas, Flora Kokkinaki, Dimitrios Papakyriakopoulos
DOI: 10.1504/IJIMA.2011.038238

265-281Customer relationship management adoption: using a dynamic capabilities approach
Cristiane Drebes Pedron, Mario Caldeira
DOI: 10.1504/IJIMA.2011.038239

282-299Towards online content classification in understanding tourism destinations' information competition and reputation
Alessandro Inversini, Lorenzo Cantoni
DOI: 10.1504/IJIMA.2011.038240

300-314The impact of virtual communities on e-loyalty: a conceptual framework
Barbara Krumay, Roman Brandtweiner, Christoph Zauner
DOI: 10.1504/IJIMA.2011.038241