Journal cover image

Browse issues

Vol. 12
Vol. 11
Vol. 10
Vol. 9
Vol. 8
Vol. 7
Vol. 6
Vol. 5
Vol. 4
Vol. 3
Vol. 2
Vol. 1

International Journal of Internet Marketing and Advertising

2011 Vol. 6 No. 3

Special Issue on Electronic Business and Digital Marketing

Guest Editors: Asst. Professor Adam Vrechopoulos and Asst. Professor Ioannis Kopanakis


Editorial: Information systems and marketing
PagesTitle and authors
226-243The role of product reviews on mobile devices for in-store purchases: consumers' usage intentions, costs and store preferences
Tobias Kowatsch, Wolfgang Maass, Elgar Fleisch
DOI: 10.1504/IJIMA.2011.038237

244-264Advertising on the internet: perceptions of advertising agencies and marketing managers
Dimitris A. Drossos, Konstantinos G. Fouskas, Flora Kokkinaki, Dimitrios Papakyriakopoulos
DOI: 10.1504/IJIMA.2011.038238

265-281Customer relationship management adoption: using a dynamic capabilities approach
Cristiane Drebes Pedron, Mario Caldeira
DOI: 10.1504/IJIMA.2011.038239

282-299Towards online content classification in understanding tourism destinations' information competition and reputation
Alessandro Inversini, Lorenzo Cantoni
DOI: 10.1504/IJIMA.2011.038240

300-314The impact of virtual communities on e-loyalty: a conceptual framework
Barbara Krumay, Roman Brandtweiner, Christoph Zauner
DOI: 10.1504/IJIMA.2011.038241