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Vol. 1

International Journal of Internet Marketing and Advertising

2010 Vol. 6 No. 2


PagesTitle and authors
107-126What makes one animation more effective than another? An exploratory study of the characteristics and effects of animation in internet advertising
Mohamed Saber Chtourou, Fatma Choura Abida
DOI: 10.1504/IJIMA.2010.032477

127-141New insights into what drives internet advertising avoidance behaviour: the role of locus of control
Michael Francis Walsh
DOI: 10.1504/IJIMA.2010.032478

142-167Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction
Asmita Shukla, Narendra K. Sharma, Sanjeev Swami
DOI: 10.1504/IJIMA.2010.032479

168-198Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge
Chunsik Lee, Jisu Huh
DOI: 10.1504/IJIMA.2010.032480

199-221Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment
Stephen K. Callaway
DOI: 10.1504/IJIMA.2010.032481