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Vol. 1

International Journal of Internet Marketing and Advertising

2010 Vol. 6 No. 1


PagesTitle and authors
1-21The use of digital channels to create customer relationships
Kristina Heinonen, Thomas Michelsson
DOI: 10.1504/IJIMA.2010.030430

22-40Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation
Pingjun Jiang, Swee-Lim Chia
DOI: 10.1504/IJIMA.2010.030431

41-64Identifying, segmenting and profiling online communicators in an internet music context
Gianfranco Walsh, Vincent-Wayne Mitchell
DOI: 10.1504/IJIMA.2010.030432

65-84Involvement and the influence of online third-party endorsements
Russell Williams, Anthony Grimes
DOI: 10.1504/IJIMA.2010.030433

85-105The effect of website usage and virtual community participation on brand relationships
Hanna-Kaisa Ellonen, Anssi Tarkiainen, Olli Kuivalainen
DOI: 10.1504/IJIMA.2010.030434