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Vol. 1

International Journal of Internet Marketing and Advertising

2009 Vol. 5 No. 1/2

Special Issue on a Consumer Stance at Search Engine Marketing

Guest Editors: Professor Claire Gauzente and Assistant Professor Christine Gonzalez


PagesTitle and authors
4-16Postmodern paradigms and brand management in the 'search' economy
Ming Lim
DOI: 10.1504/IJIMA.2009.021948

17-42Antecedents and implications of search engine use as prepurchase information tools
Carla Ruiz-Mafe, Silvia Sanz-Blas
DOI: 10.1504/IJIMA.2009.021949

43-73Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspective
Marion Garnier
DOI: 10.1504/IJIMA.2009.021950

74-94Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Bernard J. Jansen, Amanda Spink
DOI: 10.1504/IJIMA.2009.021951

95-112Advertisers' perceptions of search engine marketing
Heikki Karjaluoto, Hannele Leinonen
DOI: 10.1504/IJIMA.2009.021952

113-130Developing an effective and affordable search engine marketing strategy for nonprofits
Dave McMahon, Charla Griffy-Brown
DOI: 10.1504/IJIMA.2009.021953