International Journal of Internet Marketing and Advertising
2008 Vol.4 No.4
Pages | Title and author(s) |
281-301 | Web users' perceptions of and attitudes toward online advertising formatsKelli S. Burns, Richard J. Lutz DOI: 10.1504/IJIMA.2008.019150 |
302-327 | The diffusion of online shopping: online shoppers and the Computer Competence IndexScott M. Smith, Chad R. Allred, William R. Swinyard DOI: 10.1504/IJIMA.2008.019151 |
328-349 | Consensus and disagreement between online peer and expert recommendationsAlex Wang DOI: 10.1504/IJIMA.2008.019152 |
350-361 | Consistency between brand image and website image: Does it matter?Brigitte Muller DOI: 10.1504/IJIMA.2008.019153 |
362-381 | Exploring consumers' privacy concerns: Does data from three years of student samples support the 'conventional wisdom?'Eric J. Karson DOI: 10.1504/IJIMA.2008.019154 |