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International Journal of Internet Marketing and Advertising

2008 Vol. 4 No. 4


PagesTitle and authors
281-301Web users' perceptions of and attitudes toward online advertising formats
Kelli S. Burns, Richard J. Lutz
DOI: 10.1504/IJIMA.2008.019150

302-327The diffusion of online shopping: online shoppers and the Computer Competence Index
Scott M. Smith, Chad R. Allred, William R. Swinyard
DOI: 10.1504/IJIMA.2008.019151

328-349Consensus and disagreement between online peer and expert recommendations
Alex Wang
DOI: 10.1504/IJIMA.2008.019152

350-361Consistency between brand image and website image: Does it matter?
Brigitte Muller
DOI: 10.1504/IJIMA.2008.019153

362-381Exploring consumers' privacy concerns: Does data from three years of student samples support the 'conventional wisdom?'
Eric J. Karson
DOI: 10.1504/IJIMA.2008.019154