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International Journal of Internet Marketing and Advertising

2008 Vol. 4 No. 2/3

Special Issue on Breaking the Barriers: the Role of the Internet in the International Marketing of SMEs

Guest Editors: Dr. Demetris Vrontis and Dr. Alkis Thrassou


PagesTitle and authors
145-155Product choice for international web-based SMEs
Amit Bhatnagar
DOI: 10.1504/IJIMA.2008.017019

156-178Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing: an Asia Pacific marketing perspective
Yang Xia, Zafar U. Ahmed, Susan Stone, Chua Su Wei, Chong Lin Eng, Ho Li Lian
DOI: 10.1504/IJIMA.2008.017020

179-196'From garage to global': the internet and international market growth, an SME perspective
Shane Mathews, Marilyn Healy
DOI: 10.1504/IJIMA.2008.017021

197-212Conceptual and operative aspects of e-merchandising
Inmaculada J. Martinez, Juan Miguel Aguado
DOI: 10.1504/IJIMA.2008.017022

213-240Guarding privacy on the internet: privacy policy, government regulations and technology solutions
Madan Lal Bhasin
DOI: 10.1504/IJIMA.2008.017023

241-261Internet marketing by SMEs: towards enhanced competitiveness and internationalisation of professional services
Alkis Thrassou, Demetris Vrontis
DOI: 10.1504/IJIMA.2008.017024

262-280E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses
Edward W.N. Bernroider
DOI: 10.1504/IJIMA.2008.017025