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Vol. 1

International Journal of Internet Marketing and Advertising

2007 Vol. 4 No. 1

Special Issue: Selected Papers on eMarketing from the Thirty-Fifth European Marketing Academy Conference

Guest Editors: George J. Avlonitis and Paulina Papastathopoulou


PagesTitle and authors
4-25Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity
Andrea Ordanini, Gaia Rubera
DOI: 10.1504/IJIMA.2007.014794

26-36Consumer mind-sets and attitudes towards online marketing messages
Maria Saaksjarvi, Gratiana Pol
DOI: 10.1504/IJIMA.2007.014795

37-52Extrinsic and intrinsic motivation in the use of the internet as a tourist information source
J. Alberto Castaneda, Dolores Ma Frias, Francisco Munoz-Leiva, Miguel A. Rodriguez
DOI: 10.1504/IJIMA.2007.014796

53-71Innovative products on the internet: the role of trust and perceived risk
Francisco-Jose Molina-Castillo, Carolina Lopez-Nicolas
DOI: 10.1504/IJIMA.2007.014797

72-92New insights into the acceptance of mobile internet services: a mixed-method approach
Andrea Groeppel-Klein, Joerg Koenigstorfer
DOI: 10.1504/IJIMA.2007.014798

93-113PVRs and advertising exposure: a video ethnographic study
Sarah Pearson, Patrick Barwise
DOI: 10.1504/IJIMA.2007.014799

114-141Website design and e-consumer: effects and responses
Carlota Lorenzo, Miguel Angel Gomez, Alejandro Molla
DOI: 10.1504/IJIMA.2007.014800