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International Journal of Internet Marketing and Advertising

2006 Vol. 3 No. 4


PagesTitle and authors
299-317Risk-reducing signals for new online retailers: a study of single and multiple signalling effects
HsiuJu Rebecca Yen
DOI: 10.1504/IJIMA.2006.012685

318-334Approach and avoidance motivations in online auctions
Eugene Sivadas, John Kim, Terence L. Holmes, Frank R. Kardes
DOI: 10.1504/IJIMA.2006.012686

335-354Internet users' attitude and behavioural intention on ebranding
Kelvin Lee, Kenneth E. Miller
DOI: 10.1504/IJIMA.2006.012687

355-378Traffic-based industry map of e-commerce
Yung-Chen Hung, Yi-Cheng Liu
DOI: 10.1504/IJIMA.2006.012688