International Journal of Internet Marketing and Advertising
2006 Vol.3 No.4
Pages | Title and author(s) |
299-317 | Risk-reducing signals for new online retailers: a study of single and multiple signalling effectsHsiuJu Rebecca Yen DOI: 10.1504/IJIMA.2006.012685 |
318-334 | Approach and avoidance motivations in online auctionsEugene Sivadas, John Kim, Terence L. Holmes, Frank R. Kardes DOI: 10.1504/IJIMA.2006.012686 |
335-354 | Internet users' attitude and behavioural intention on ebrandingKelvin Lee, Kenneth E. Miller DOI: 10.1504/IJIMA.2006.012687 |
355-378 | Traffic-based industry map of e-commerceYung-Chen Hung, Yi-Cheng Liu DOI: 10.1504/IJIMA.2006.012688 |