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Vol. 1

International Journal of Internet Marketing and Advertising

2006 Vol. 3 No. 3


PagesTitle and authors
193-218Online banner ads and metrics challenges
Ginger Lee Rosenkrans
DOI: 10.1504/IJIMA.2006.010747

219-239Profiling intended users of interactive and personalised digital TV advertising services in Greece
George D. Lekakos, Adam P. Vrechopoulos
DOI: 10.1504/IJIMA.2006.010737

240-253The effects of reserve prices on bidding behaviour in online auctions
Marla Royne Stafford, Ashley J. Kilburn, Barbara B. Stern
DOI: 10.1504/IJIMA.2006.010738

254-270Business model scenarios in mobile advertising
Hanna Komulainen, Tuija Mainela, Jaakko Sinisalo, Jaana Tahtinen, Pauliina Ulkuniemi
DOI: 10.1504/IJIMA.2006.010739

271-298Consumer internet purchasing patterns: a congruence of product attributes and technology
Donna T. Mayo, Marilyn M. Helms, Scott A. Inks
DOI: 10.1504/IJIMA.2006.010740