International Journal of Internet Marketing and Advertising
2006 Vol.3 No.3
Pages | Title and author(s) |
193-218 | Online banner ads and metrics challengesGinger Lee Rosenkrans DOI: 10.1504/IJIMA.2006.010747 |
219-239 | Profiling intended users of interactive and personalised digital TV advertising services in GreeceGeorge D. Lekakos, Adam P. Vrechopoulos DOI: 10.1504/IJIMA.2006.010737 |
240-253 | The effects of reserve prices on bidding behaviour in online auctionsMarla Royne Stafford, Ashley J. Kilburn, Barbara B. Stern DOI: 10.1504/IJIMA.2006.010738 |
254-270 | Business model scenarios in mobile advertisingHanna Komulainen, Tuija Mainela, Jaakko Sinisalo, Jaana Tahtinen, Pauliina Ulkuniemi DOI: 10.1504/IJIMA.2006.010739 |
271-298 | Consumer internet purchasing patterns: a congruence of product attributes and technologyDonna T. Mayo, Marilyn M. Helms, Scott A. Inks DOI: 10.1504/IJIMA.2006.010740 |