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Vol. 1

International Journal of Internet Marketing and Advertising

2006 Vol. 3 No. 2

Special Issue on Cross-Cultural Issues in e-Advertising

Guest Editors: Wei-Na Lee and Terry Daugherty


PagesTitle and authors
107-119A hybrid multichannel approach to internet marketing: think globally, act locally
Jeffrey Dilts, William J. Hauser, Douglas Hausknecht
DOI: 10.1504/IJIMA.2006.010294

120-141A content analysis of multinational advertisers' localisation strategy in web advertising
Daechun An
DOI: 10.1504/IJIMA.2006.010295

142-157Cultural influences on internet motivations and communication syles: a comparison of Korean and US consumers
Carrie La Ferle, Hee-Jung Kim
DOI: 10.1504/IJIMA.2006.010296

158-176Attitudes towards internet advertising: a cross-cultural study
Guoqing Guo, Fanny Sau-Lan Cheung, Wing-Fai Leung, Cheris Wing-Chi Chow
DOI: 10.1504/IJIMA.2006.010297

177-192Mobile phones and mobile advertising: an Asian perspective
Hairong Li, Ki-Young Lee
DOI: 10.1504/IJIMA.2006.010298