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Vol. 1

International Journal of Internet Marketing and Advertising

2006 Vol. 3 No. 1

Special Issue on Ethical Issues In Electronic Marketing And Advertising

Guest Editors: Professor Jan Mattsson and Associate Professor Jacob Dahl Rendtorff

 

Editorial
PagesTitle and authors
5-18Ethical aspects of e-commerce: data subjects and content
Alejo Jose G. Sison, Joan Fontrodona
DOI: 10.1504/IJIMA.2006.008970

19-34Ethical marketing in the internet era: a research agenda
Sally Rao, Pascale Quester
DOI: 10.1504/IJIMA.2006.008971

35-47E-marketing ethics: a theory of value priorities
Jan Mattsson, Jacob Dahl Rendtorff
DOI: 10.1504/IJIMA.2006.008972

48-59Cyber-rigging click-through rates: exploring the ethical dimensions
Josie Fisher, Ravi Pappu
DOI: 10.1504/IJIMA.2006.008973

60-67A world-wide window: intelligent agents in e-world adverts
Susan E. George
DOI: 10.1504/IJIMA.2006.008974

68-88A study of neutralisation theory's application to global consumer ethics: P2P file-trading of musical intellectual property on the internet
Deborah Y. Cohn, Valerie L. Vaccaro
DOI: 10.1504/IJIMA.2006.008975

89-104What drives online information disclosure of eTailers? A cross-cultural study
Daekwan Kim, S. Tamer Cavusgil
DOI: 10.1504/IJIMA.2006.008976