International Journal of Internet Marketing and Advertising
2005 Vol.2 No.4
Pages | Title and author(s) |
259-273 | Marketing on the internet: how realistic are we in some of our expectations?S. Altan Erdem, Fahri Karakaya DOI: 10.1504/IJIMA.2005.008101 |
274-287 | Website voice application: the moderating effects of gender on credible but disliked voiceLiz C. Wang DOI: 10.1504/IJIMA.2005.008102 |
288-306 | Search mode and purchase intention in online shopping behaviourHerbjorn Nysveen, Per E. Pedersen DOI: 10.1504/IJIMA.2005.008103 |
307-320 | Returning to the website: an empirical study of advertising effectiveness and web visitor experienceMicael Dahlen DOI: 10.1504/IJIMA.2005.008104 |
321-345 | Website loyalty: an empirical investigation of its antecedentsSertan Kabadayi, Reetika Gupta DOI: 10.1504/IJIMA.2005.008105 |