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Vol. 2
Vol. 1

International Journal of Internet Marketing and Advertising

2005 Vol. 2 No. 4


PagesTitle and authors
259-273Marketing on the internet: how realistic are we in some of our expectations?
S. Altan Erdem, Fahri Karakaya
DOI: 10.1504/IJIMA.2005.008101

274-287Website voice application: the moderating effects of gender on credible but disliked voice
Liz C. Wang
DOI: 10.1504/IJIMA.2005.008102

288-306Search mode and purchase intention in online shopping behaviour
Herbjorn Nysveen, Per E. Pedersen
DOI: 10.1504/IJIMA.2005.008103

307-320Returning to the website: an empirical study of advertising effectiveness and web visitor experience
Micael Dahlen
DOI: 10.1504/IJIMA.2005.008104

321-345Website loyalty: an empirical investigation of its antecedents
Sertan Kabadayi, Reetika Gupta
DOI: 10.1504/IJIMA.2005.008105