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Vol. 1

International Journal of Internet Marketing and Advertising

2004 Vol. 1 No. 4

Special Issue on Relationship Marketing and the Internet

Guest Editor: Dr. Thorsten Hennig-Thurau


PagesTitle and authors
331-349CRM tools and their impact on relationship quality and loyalty in e-tailing
Georg Fassott
DOI: 10.1504/IJIMA.2004.006328

350-370Clicks vs. bricks: internet-facilitated relationships in financial services
Arthur Sweeney, Mark Morrison
DOI: 10.1504/IJIMA.2004.006329

371-387Building inter-firm relationships online: perspectives from the Australian internet banking industry
Sally Rao
DOI: 10.1504/IJIMA.2004.006330

388-412The determinants and consequences of consumer trust in online environments: an exploratory investigation
Caroline Bramall, Klaus Schoefer, Sally McKechnie
DOI: 10.1504/IJIMA.2004.006331

413-430Retail store layout characteristics as a mechanism for enhancing customer relationships in a retail website environment
Craig A. Martin, Mark L. Gillenson, Robert P. Bush, Daniel L. Sherrell
DOI: 10.1504/IJIMA.2004.006332

431-449Relationship support activities, community commitment, and voluntary behaviour in online communities
Jae Wook Kim, Jiho Choi, Kyesook Han
DOI: 10.1504/IJIMA.2004.006333