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Vol. 1

International Journal of Indian Culture and Business Management

2018 Vol. 16 No. 2


PagesTitle and authors
117-130Does it pay to reveal good deeds? Evidence from India
Aditi Singh; Madhumita Chakraborty
DOI: 10.1504/IJICBM.2018.10010889

131-155The influence of intra-cultural diversity on self-efficacy beliefs: evidence from India
Franziska Engelhard; Ritam Garg
DOI: 10.1504/IJICBM.2018.10010890

156-169Bridging the rigour-relevance gap in management research through collaboration: an empirical investigation and implications
Ritanjali Panigrahi; Praveen Ranjan Srivastava
DOI: 10.1504/IJICBM.2018.10010891

170-205Blinded or branded? Effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi; Hamendra Kumar Dangi
DOI: 10.1504/IJICBM.2018.10010892

206-222Whoever said corporations do not care? Evidence of CSR from India
Ritam Garg; Judith Ambrosius
DOI: 10.1504/IJICBM.2018.10010924

223-244'My store my brand' - a critical review of online and offline private label brands in India
Ruchita Pangriya; M. Rupesh Kumar
DOI: 10.1504/IJICBM.2018.10010893