International Journal of Indian Culture and Business Management
2018 Vol.16 No.2
Pages | Title and author(s) |
117-130 | Does it pay to reveal good deeds? Evidence from IndiaAditi Singh; Madhumita Chakraborty DOI: 10.1504/IJICBM.2018.090082 |
131-155 | The influence of intra-cultural diversity on self-efficacy beliefs: evidence from IndiaFranziska Engelhard; Ritam Garg DOI: 10.1504/IJICBM.2018.090086 |
156-169 | Bridging the rigour-relevance gap in management research through collaboration: an empirical investigation and implicationsRitanjali Panigrahi; Praveen Ranjan Srivastava DOI: 10.1504/IJICBM.2018.090088 |
170-205 | Blinded or branded? Effect of brand cues on customer evaluation of store brands versus national brands in an emerging marketRashmi; Hamendra Kumar Dangi DOI: 10.1504/IJICBM.2018.090089 |
206-222 | Whoever said corporations do not care? Evidence of CSR from IndiaRitam Garg; Judith Ambrosius DOI: 10.1504/IJICBM.2018.090090 |
223-244 | 'My store my brand' - a critical review of online and offline private label brands in IndiaRuchita Pangriya; M. Rupesh Kumar DOI: 10.1504/IJICBM.2018.090095 |