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Vol. 1

International Journal of Indian Culture and Business Management

2017 Vol. 15 No. 3


PagesTitle and authors
255-277Segmenting emerging markets based on consumer responses towards social network advertising
Shalini N. Tripathi; Masood H. Siddiqui
DOI: 10.1504/IJICBM.2017.10007908

278-298Relevance of ancient Indian scriptures - business wisdom drawn from Ramayana, Gita and Thirukkural
J.K. Sharma
DOI: 10.1504/IJICBM.2017.10007909

299-325Stakeholder initiatives for promoting corporate social responsibility: a four-country study
Neha Saxena; Shamama Afreen
DOI: 10.1504/IJICBM.2017.10007910

326-349Development of model integrating determinants of job performance and competitor orientation
Sumi Jha; Som Sekhar Bhattacharyya
DOI: 10.1504/IJICBM.2017.10007913

350-379Does diversification of income source influences bank's risk-return characteristics? Evidence from the Indian market
Shweta Sharma; Anand
DOI: 10.1504/IJICBM.2017.10007914

380-395The influence of personality on political skills and impression management relationship: a study of middle level Indian managers
Deepti Pathak; Shalini Srivastava
DOI: 10.1504/IJICBM.2017.10007895