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Vol. 1

International Journal of Indian Culture and Business Management

2015 Vol. 11 No. 1


PagesTitle and authors
1-22Impulse buying behaviour: an emerging market perspective
Sheetal Mittal; Neena Sondhi; Deepak Chawla
DOI: 10.1504/IJICBM.2015.070246

23-42Customer oriented service culture and its impact on customer loyalty in organised retail context
Tejas R. Shah; Amit Jain
DOI: 10.1504/IJICBM.2015.070247

43-58Evaluation of movie piracy using an integrated approach of interpretive structural modelling and MICMAC analysis
Pradeep Kumar Gupta; Bhama Venkataramani
DOI: 10.1504/IJICBM.2015.070253

59-78Assessing the impact of collaborative practices on the performance of automotive SMEs: an exploratory study
Nitin S. Bhalkikar; Milind M. Akarte
DOI: 10.1504/IJICBM.2015.070249

79-111A review of career women in the new economy: research directions in the Indian context
Shailja Agarwal
DOI: 10.1504/IJICBM.2015.070255

112-127Customer complaining behaviour and its consequences in the credit card industry: an empirical investigation in the developing Indian economy
Shivendra Kumar Pandey
DOI: 10.1504/IJICBM.2015.070256

128-136Effectiveness of social media marketing: special reference to Kerala tourism
C. Pradeep Kumar; R. Sakthivel; Hareesh N. Ramanathan
DOI: 10.1504/IJICBM.2015.070257