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Vol. 1

International Journal of Indian Culture and Business Management

2012 Vol. 5 No. 6


PagesTitle and authors
613-626Creating value: a balanced perspective
Meeta Dasgupta
DOI: 10.1504/IJICBM.2012.049338

627-643Market segmentation of clearance sales outshoppers using cluster and classification tree-based approach
M. Hemalatha
DOI: 10.1504/IJICBM.2012.049339

644-666The mediator analysis of psychological contract: relationship with employee engagement and organisational commitment
Jyotsna Bhatnagar; Soumendu Biswas
DOI: 10.1504/IJICBM.2012.049340

667-695Linking perceived service quality dimensions, customer satisfaction and perceived value with behavioural intentions in Indian retail banking: an SEM study
Rajat Gera; V.J. Sebastian
DOI: 10.1504/IJICBM.2012.049341

696-733Deconstructing context-sensitive nature of Indians' behaviour: a preliminary attempt to develop a taxonomy for three work contexts
Abinash Panda; Rajen K. Gupta
DOI: 10.1504/IJICBM.2012.049342