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International Journal of Electronic Marketing and Retailing

2018 Vol. 9 No. 2


PagesTitle and authors
109-125Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities
Shampy Kamboj; Mayank Yadav; Zillur Rahman
DOI: 10.1504/IJEMR.2018.090888

126-144Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention
Hyunjoo Im; Young Ha
DOI: 10.1504/IJEMR.2018.090889

145-166To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers
Vasja Roblek; Mirjana Pejić Bach; Maja Meško; Andrej Bertoncelj
DOI: 10.1504/IJEMR.2018.090890

167-183Demand hierarchy model and its measurement for online brand community participation
Lihong Chen; Xinfeng Yan
DOI: 10.1504/IJEMR.2018.090891

184-206Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: a maximum likelihood estimation approach
Sajad Rezaei; Naser Valaei
DOI: 10.1504/IJEMR.2018.090893