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International Journal of Electronic Marketing and Retailing

2017 Vol. 8 No. 2

Special Issue on: Advancements in Interactive Marketing and The Internet Of Things

Guest Editor: Prof. Marco Galvagno


PagesTitle and authors
93-115Impact of social relationships on electronic word of mouth in social networking sites: a study of Indian social network users
Smita Sharma; Asad Rehman
DOI: 10.1504/IJEMR.2017.10006395

116-135Applying data mining method for marketing purpose in social networks: case of Tebyan
Hani Sharifian; Mohammad Meisam Danesh Ashtiani; Nastaran Hajiheydari
DOI: 10.1504/IJEMR.2017.10006396

136-156The determinants of website purchases: the role of e-customer loyalty and word-of-mouth
Hélia Gonçalves Pereira; Margarida Cardoso; Pedro Dionísio
DOI: 10.1504/IJEMR.2017.10006409

157-171Bragging about online purchases: comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Sindy Chapa; Felipe Korzenny; Howard Rodriguez-Mori
DOI: 10.1504/IJEMR.2017.10006403

172-184Consumer research, retailers and robots
Don E. Schultz; Martin Block
DOI: 10.1504/IJEMR.2017.10006405