Journal cover image

Browse issues


Vol. 9
Vol. 8
Vol. 7
Vol. 6
Vol. 5
Vol. 4
Vol. 3
Vol. 2
Vol. 1

International Journal of Electronic Marketing and Retailing


You can read the full text of the articles marked as Free access below using the links provided.

2017 Vol. 8 No. 1

 

PagesTitle and authors
1-20Drivers of online purchase intention on Singles' Day: a study of Chinese consumers
Xiaqing Zhao; Hooi Lai Wan
DOI: 10.1504/IJEMR.2017.10004288

Free access Free access

21-44Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market
Khurram Sharif
DOI: 10.1504/IJEMR.2017.10004291

Free access Free access

45-57Consumers' attitude toward Facebook advertising
Fátima Ferreira; Belem Barbosa
DOI: 10.1504/IJEMR.2017.10004294

Free access Free access

58-76Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context
Mohammad Hamdi Al Khasawneh; Rand Irshaidat
DOI: 10.1504/IJEMR.2017.10004300

Free access Free access

77-90Managing online environment cues: evidence from Generation Y consumers
Matea Matic; Katija Vojvodic
DOI: 10.1504/IJEMR.2017.10004301

Free access Free access