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International Journal of Electronic Marketing and Retailing

2016 Vol. 7 No. 3

 

PagesTitle and authors
187-203Evaluating customer-based brand equity in Iranian cell phone market
Seyed Majid Elahi; Reza Kiani Mavi; Sepideh Najafi; Matin Tanbakouei Kashani
DOI: 10.1504/IJEMR.2016.078948

204-228Usability, interactivity, website personality and consumers' responses: a case of internet service provider
Yosra Akrimi
DOI: 10.1504/IJEMR.2016.078950

229-244Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes
Gandolfo Dominici; Matea Matić; Tindara Abbate; Davide Di Fatta
DOI: 10.1504/IJEMR.2016.078952

245-271Intention-to-participate in online group buying and consumer decision-making styles
Varinder M. Sharma; Andreas Klein
DOI: 10.1504/IJEMR.2016.078953