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Vol. 1

International Journal of Electronic Marketing and Retailing

2014 Vol. 6 No. 1


PagesTitle and authors
4-27The latent potential of virtual communities as brand missionaries: implications from US and Korean bloggers
Soonkwan Hong; Michael S. Minor
DOI: 10.1504/IJEMR.2014.064875

28-51Examining online channel selection behaviour among social media shoppers: a PLS analysis
Sajad Rezaei; Wan Khairuzzaman Wan Ismail
DOI: 10.1504/IJEMR.2014.064876

52-71Impact of store image on store loyalty and purchase intention: does it vary across gender?
Gopal Das
DOI: 10.1504/IJEMR.2014.064877

72-87The quality of websites and their impact on economic performance: the case of nurseries and gardening companies in the Italian 'Mezzogiorno' regions
Emanuele Schimmenti; Antonino Galati; Valeria Borsellino
DOI: 10.1504/IJEMR.2014.064880