International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2013 Vol.5 No.4


Pages Title and author(s)
287-316Online reviews as a source of marketing research data: a literature analysis
Michael Nche Tuma; Reinhold Decker
DOI: 10.1504/IJEMR.2013.060263
317-339The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Ritu Lohtia; Naveen Donthu; Monica D. Guillory
DOI: 10.1504/IJEMR.2013.060264
340-358Exploring demographic differences in the adoption of mobile money: M-PESA in Kenya
Godwin C. Ariguzo; D. Steven White
DOI: 10.1504/IJEMR.2013.060265
359-371How do external reference prices influence online gift giving?
Yun Kyung Oh; Ye Hu; Xin Wang; William T. Robinson
DOI: 10.1504/IJEMR.2013.060273

 

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