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International Journal of Electronic Marketing and Retailing

2010 Vol. 3 No. 3

Special Issue on Evolving the e-Marketing Mindset Towards the Social Web Model – Part 1

Guest Editors: Dr. Francisco J. Martínez-López and Dr. Inma Rodríguez-Ardura


PagesTitle and authors
202-220Social networks and marketing: potential and pitfalls
Tanuja Singh, Joe Cullinane
DOI: 10.1504/IJEMR.2010.034829

221-240Treat your customers as equals! Fostering customer collaboration through social media
Hanna-Kaisa Ellonen, Miia Kosonen
DOI: 10.1504/IJEMR.2010.034830

241-260Consumers bite on the social web about the film Snakes on a Plane
Dan Fisher, Scott Smith
DOI: 10.1504/IJEMR.2010.034831

261-292'That item is mine!' Consumer competitiveness and need for control: a study of internet auction bidding
Bridget Satinover Nichols, Daniel J. Flint
DOI: 10.1504/IJEMR.2010.034832

293-315Third-person effect comparison between US and Chinese social networking website users: implications for online marketing and word-of-mouth communication
Jie Zhang, Terry Daugherty
DOI: 10.1504/IJEMR.2010.034833