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International Journal of Electronic Marketing and Retailing
Published issues
2010 Vol.3 No.1
International Journal of Electronic Marketing and Retailing
2010 Vol.3 No.1
Pages
Title and author(s)
1-4
An investigation of the relationships among domain-specific innovativeness, overall perceived risk and online purchase behaviour
Hyun-Joo Lee, Patricia T. Huddleston
DOI
:
10.1504/IJEMR.2010.030504
15-37
Implications for e-commerce: the influence of math and computer confidence on computer self-efficacy
R. Franklin Morris,
Jr.
, Evelyn H. Thrasher
DOI
:
10.1504/IJEMR.2010.030505
38-54
A comparative assessment of resources of e-business-spawned and e-business-adopting export management companies
Varinder M. Sharma, Vincent P. Taiani, Devraj V. Sharma
DOI
:
10.1504/IJEMR.2010.030506
55-65
An application of importance-performance analysis to university marketing
Dennis A. Rauch, Robert D. Nale, Samuel A. Wathen, Peter B. Barr
DOI
:
10.1504/IJEMR.2010.030507
66-81
Efficient modelling of individual consumer preferences: facilitating agent-based online markets
Frank A. LoPinto, Cliff T. Ragsdale
DOI
:
10.1504/IJEMR.2010.030508
82-96
Exploring wearin and wearout in web advertising: the role of repetition and brand familiarity
Sang Yeal Lee, Yong-Suk Cho
DOI
:
10.1504/IJEMR.2010.030509
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