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Vol. 1

International Journal of Electronic Marketing and Retailing

2010 Vol. 3 No. 1


PagesTitle and authors
1-4An investigation of the relationships among domain-specific innovativeness, overall perceived risk and online purchase behaviour
Hyun-Joo Lee, Patricia T. Huddleston
DOI: 10.1504/IJEMR.2010.030504

15-37Implications for e-commerce: the influence of math and computer confidence on computer self-efficacy
R. Franklin Morris, Jr., Evelyn H. Thrasher
DOI: 10.1504/IJEMR.2010.030505

38-54A comparative assessment of resources of e-business-spawned and e-business-adopting export management companies
Varinder M. Sharma, Vincent P. Taiani, Devraj V. Sharma
DOI: 10.1504/IJEMR.2010.030506

55-65An application of importance-performance analysis to university marketing
Dennis A. Rauch, Robert D. Nale, Samuel A. Wathen, Peter B. Barr
DOI: 10.1504/IJEMR.2010.030507

66-81Efficient modelling of individual consumer preferences: facilitating agent-based online markets
Frank A. LoPinto, Cliff T. Ragsdale
DOI: 10.1504/IJEMR.2010.030508

82-96Exploring wearin and wearout in web advertising: the role of repetition and brand familiarity
Sang Yeal Lee, Yong-Suk Cho
DOI: 10.1504/IJEMR.2010.030509