International Journal of Electronic Customer Relationship Management
2020 Vol.12 No.3
Pages | Title and author(s) |
191-204 | Future research direction for customer satisfaction in relation to complaint handling and service recovery in e-commerceParveen Kumari; Satinder Kumar DOI: 10.1504/IJECRM.2020.110037 |
205-224 | Dynamics of marketing automation adoption for organisational marketing process transformation: the case of MicrosoftSung Hak Hong; Min Jae Park DOI: 10.1504/IJECRM.2020.110039 |
225-245 | Investigating factors in implementation of electronic customer relationship management and its consequences in private hospitals in Isfahan cityMohsen Seify; Reihaneh Alsadat Tabaeeian; Atefeh Khoshfetrat DOI: 10.1504/IJECRM.2020.110040 |
246-272 | The impact of training programme of digital banking services to employees of unorganised sector and their acceptability in IndiaNitin Bansal DOI: 10.1504/IJECRM.2020.110042 |
273-290 | To understand the life cycle and customer adoption of mobile apps in modern IndiaRajeshwari Malik DOI: 10.1504/IJECRM.2020.110043 |