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Vol. 1

International Journal of Electronic Customer Relationship Management

You can read the full text of the articles marked as Free access below using the links provided.

2016 Vol. 10 No. 1

Special Issue on Innovative E-Marketing Products and Management: Customer Behaviour and Service

Guest Editor: Dr. Georgios Tsekouropoulos


PagesTitle and authors
2-13Business process automation in Greek telecommunications companies and marketing strategies
Nikolaos Katsonis; Michael Sfakianakis
DOI: 10.1504/IJECRM.2016.079383

Free access Free access

14-27Determinants of consumers' behaviour toward alcohol drinks: the case of Greek millennials
Andrianna Armira; Eleni Armira; Dimitris Drosos; Michalis Skordoulis; Miltiadis Chalikias
DOI: 10.1504/IJECRM.2016.079377

Free access Free access

28-38Viral marketing analysis and evaluation: the case of the Greek consumer market
Eleni Rouva; Panagiota Lalou; Michalis Skordoulis; Miltiadis Chalikias
DOI: 10.1504/IJECRM.2016.079375

Free access Free access

39-53The impact of leadership type, employee motivation and job satisfaction on the performance of Greek Lifelong Learning Training
Dimitrios Theoharis; Antonios Katavelos; Vasiliki Tsekouropoulou; Eleni Tegkelidou
DOI: 10.1504/IJECRM.2016.079382

Free access Free access

54-64Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives
Stefanos Tsiaras; Eleni Triantafillidou; Effimia Katsanika
DOI: 10.1504/IJECRM.2016.079376

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Additional Paper

65-87The relationships among information systems, knowledge sharing, and customer relationship management in banking industry
Thanh-Binh Phung
DOI: 10.1504/IJECRM.2016.079380

Free access Free access