International Journal of Electronic Customer Relationship Management (IJECRM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Customer Relationship Management

Special Issue on Innovative E-Marketing Products and Management: Customer Behaviour and Service

Guest Editor: Dr. Georgios Tsekouropoulos

Pages	Title and author(s)
2-13	Business process automation in Greek telecommunications companies and marketing strategies Nikolaos Katsonis; Michael Sfakianakis DOI: 10.1504/IJECRM.2016.079383
14-27	Determinants of consumers' behaviour toward alcohol drinks: the case of Greek millennials Andrianna Armira; Eleni Armira; Dimitris Drosos; Michalis Skordoulis; Miltiadis Chalikias DOI: 10.1504/IJECRM.2016.079377
28-38	Viral marketing analysis and evaluation: the case of the Greek consumer market Eleni Rouva; Panagiota Lalou; Michalis Skordoulis; Miltiadis Chalikias DOI: 10.1504/IJECRM.2016.079375
39-53	The impact of leadership type, employee motivation and job satisfaction on the performance of Greek Lifelong Learning Training Dimitrios Theoharis; Antonios Katavelos; Vasiliki Tsekouropoulou; Eleni Tegkelidou DOI: 10.1504/IJECRM.2016.079382
54-64	Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives Stefanos Tsiaras; Eleni Triantafillidou; Effimia Katsanika DOI: 10.1504/IJECRM.2016.079376
Additional Paper
65-87	The relationships among information systems, knowledge sharing, and customer relationship management in banking industry Thanh-Binh Phung DOI: 10.1504/IJECRM.2016.079380