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International Journal of Electronic Customer Relationship Management

2014 Vol. 8 No. 4


PagesTitle and authors
159-179The role of 3D product presentation in enhancing electronic customer relationship management (e-CRM) for online retailer: university students context
Raed S. Algharabat
DOI: 10.1504/IJECRM.2014.067503

180-199Understanding electronic social customer relationship management: foundations and current major themes
Efthymios Constantinides; Arsham Yousif; Sjoerd De Vries
DOI: 10.1504/IJECRM.2014.067509

200-220Real estate services structure evolution with internet and SWOT analysis
Emna Cherif
DOI: 10.1504/IJECRM.2014.067510

221-250Relationship marketing research (1983-2012): an academic review and classification
Brijesh Kumar Yadav; Abhijeet Singh
DOI: 10.1504/IJECRM.2014.067511