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International Journal of Electronic Customer Relationship Management

2013 Vol. 7 No. 3/4

 

PagesTitle and authors
161-172A study of customer care and satisfaction towards hotel service quality
Li-Mei Hung; Chien-Chou Chen
DOI: 10.1504/IJECRM.2013.060710

173-190Service marketing tools influencing attitudinal loyalty and behavioural loyalty
Tser-Yieth Chen; Hsin-Swai Hsu
DOI: 10.1504/IJECRM.2013.060694

191-207Challenges and opportunities for SMEs competing in the global market: a literature review for future research
Ryan L. Skiver; Paul Hong; Chang Won Lee
DOI: 10.1504/IJECRM.2013.060704

208-218A content analysis of online promotion strategies among different types of websites
F.F. Cheng; C.S. Wu; Y.T. Huang
DOI: 10.1504/IJECRM.2013.060696

219-230A case-based reasoning system for adapting selling
Behrooz Noori
DOI: 10.1504/IJECRM.2013.060697

231-238Social media monitoring: paradigm shift in CRM
Charudatta Thute
DOI: 10.1504/IJECRM.2013.060699

239-252Incorporating social customer relationship management in negotiation
Kim Cheng Patrick Low; Muhammad Anshari
DOI: 10.1504/IJECRM.2013.060700