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Vol. 1

International Journal of Electronic Customer Relationship Management

2011 Vol. 5 No. 3/4

 

PagesTitle and authors
203-219Utilisation of CRM and its impact on sales performance: a study of sales professionals working in a virtual environment
Michael Rodriguez; Frederick Yim
DOI: 10.1504/IJECRM.2011.044687

220-235An approach to optimised customer segmentation and profiling using RFM, LTV, and demographic features
Morteza Namvar; Sahand Khakabimamaghani; Mohammad Reza Gholamian
DOI: 10.1504/IJECRM.2011.044688

236-249Learning and preparing for Thailand Quality Award: customer satisfaction analysis
Kongkiti Phusavat; Pornthep Anussornnitisarn; Sarocha Lopakulkiat; Alain Y.L. Chong
DOI: 10.1504/IJECRM.2011.044689

250-258An image-based authentication for mobile phone to prevent unauthorised usage
S. Mohamed Mansoor Roomi; S.L. Virasundarii; S. Selvamegala; B. Gururevathi
DOI: 10.1504/IJECRM.2011.044690

259-271Value drivers for technology enabled sales force automation
Sandeep Puri; Jayanthi Ranjan
DOI: 10.1504/IJECRM.2011.044691

272-287The impact of website attractiveness, consumer-website identification, and website trustworthiness on purchase intention
Zui Chih Lee; Jennifer Yurchisin
DOI: 10.1504/IJECRM.2011.044692

288-304How Web 2.0 supports customer relationship management in Amazon
Alton Y.K. Chua
DOI: 10.1504/IJECRM.2011.044693

305-322Business value added through RFID deployment in retail: a synthesis, conceptual framework and research propositions
Pankaj M. Madhani
DOI: 10.1504/IJECRM.2011.044694