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Vol. 1

International Journal of Electronic Customer Relationship Management

2011 Vol. 5 No. 1


PagesTitle and authors
1-22Web 2.0 in the CRM domain: defining social CRM
Robbert Faase, Remko Helms, Marco Spruit
DOI: 10.1504/IJECRM.2011.039797

23-45The role of the mobile medium in multichannel CRM communication
Jaakko Sinisalo
DOI: 10.1504/IJECRM.2011.039798

46-57Integrated CRM strategy to improve the satisfaction of mobile telephone customers
M.K.S. Sastry, Sanjay Ramsingh
DOI: 10.1504/IJECRM.2011.039799

58-74A study on e-CRM applications for Indian fast food chains
Sapna Rakesh, Arpita Khare
DOI: 10.1504/IJECRM.2011.039800

75-96Segmenting small and medium manufacturing enterprises for electronic customer relationship management industry: the case of Thailand
Kittipong Sophonthummapharn
DOI: 10.1504/IJECRM.2011.039801