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Vol. 1

International Journal of Electronic Customer Relationship Management

2010 Vol. 4 No. 1

Special Issue on Innovations in Redefining Business Horizons

Guest Editors: Professor Bruce Chien-Ta Ho, Professor Stephen Nicholas and Professor Jayanthi Ranjan


PagesTitle and authors
4-18A framework of outsourcing relationship marketing: a focus on the Malaysian hotel industry
Maria Abdul-Rahman, Yusniza Kamarulzaman
DOI: 10.1504/IJECRM.2010.031378

19-32Total quality management and its impact on innovation performance: a study with respect to large and medium manufacturing organisations in India
K.P. Satish, R. Srinivasan
DOI: 10.1504/IJECRM.2010.031379

33-42A conceptual understanding of the impact of marketspace on the four P's of marketing
Nirmalya Bandyopadhyay
DOI: 10.1504/IJECRM.2010.031380

43-59Mechanisms that drive cognitive performance across business expertise development – an integrated cross-cultural study
Shirley Thomas, Wim H. Gijselaers, Mien S.R. Segers
DOI: 10.1504/IJECRM.2010.031381

60-76A simple approach to valuing Asian rainbow options
Huirong Zhan, Qiansheng Cheng
DOI: 10.1504/IJECRM.2010.031382

77-86User's perspective of factor(s) influencing for ERP implementation in small and medium enterprises in India
Parijat Upadhyay, Pranab K. Dan
DOI: 10.1504/IJECRM.2010.031383

87-95Service quality gap and customers' satisfaction of private sector banks: an empirical study
Sunayna Khurana
DOI: 10.1504/IJECRM.2010.031384