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Vol. 1

International Journal of Electronic Business

2008 Vol. 6 No. 3

Special Issue on Mobile Marketing: Requirements, Opportunities, and Challenges

Guest Editors: Professor Indranil Bose and Professor Patrick Y.K. Chau

 

Editorial
PagesTitle and authors
216-231Applying the Delta model to mobile marketing management in the US marketplace
Dawn N. Jutla, Wei Yu
DOI: 10.1504/IJEB.2008.019105

232-260Adopting mobile internet: a demographic and usage perspective
Pingjun Jiang
DOI: 10.1504/IJEB.2008.019106

261-281Mobile youth in China: a cultural perspective and marketing implications
Wen Gong, Zhan G. Li
DOI: 10.1504/IJEB.2008.019107

282-297SMS-marketing: a study of consumer saturation using an extended TAM approach
Claire Gauzente, Ashok Ranchhod, Calin Gurau
DOI: 10.1504/IJEB.2008.019108

298-318Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study
Heikki Karjaluoto, Craig Standing, Michael Becker, Matti Leppaniemi
DOI: 10.1504/IJEB.2008.019109