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Vol. 1

International Journal of Business and Globalisation

2016 Vol. 17 No. 3

Special Issue on the Technology Revolution in Marketing Management Processes

Guest Editor: Professor Edyta Rudawska


PagesTitle and authors
287-298Marketing communication in hypermedia computer-mediated environments vs the paradigm of a network society
Jan W. Wiktor
DOI: 10.1504/IJBG.2016.078829

299-312The use of social media by journalists: guidelines for public relations practitioners
Agnieszka Żbikowska
DOI: 10.1504/IJBG.2016.078847

313-329Selected trends in online trading with special focus on group buying - case study
Sandra Misiak-Kwit; Małgorzata Wiścicka
DOI: 10.1504/IJBG.2016.078844

330-351Neuromarketing and the advances in the consumer behaviour studies: a systematic review of the literature
Cassiana Maris Lima Cruz; Janine Fleith De Medeiros; Lisiane Caroline Rodrigues Hermes; Arthur Marcon; Érico Marcon
DOI: 10.1504/IJBG.2016.078842

352-363The third methodological movement in marketing research
Paweł Chlipała
DOI: 10.1504/IJBG.2016.078830

364-383An exploration of the relationship between product selection criteria and engagement with 'show-rooming' and 'web-rooming' in the consumer's decision-making process
Louise F. Reid; Heather F. Ross; Gianpaolo Vignali
DOI: 10.1504/IJBG.2016.078851

384-403The specifics of internationalisation process of Czech agricultural small and medium-sized enterprises
Marcela Tuzová; Martina Toulová; Lucie Veselá
DOI: 10.1504/IJBG.2016.078839

404-422Key risk factors in internationalisation of Czech engineering small and medium-sized firms
Martina Toulová; Marcela Tuzová; Lucie Veselá
DOI: 10.1504/IJBG.2016.078840

423-444Place marketing in the policy makers' perspective: testing a holistic model to unfold the state of the art
Barbara Masiello; Francesco Izzo; Enrico Bonetti; Raffaele Fedele
DOI: 10.1504/IJBG.2016.078841

445-462The effect of tourism expenditure on the behaviour of tourists in Barcelona
Jorge Moll-de-Alba; Lluís Prats; Lluís Coromina
DOI: 10.1504/IJBG.2016.078845