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Vol. 1

International Journal of Business and Emerging Markets

2012 Vol. 4 No. 1

Special Issue on Marketing in Emerging Markets

Guest Editors: John Branch, Maja Martinovic and Michael Metzger


PagesTitle and authors
4-27The role of global brand familiarity, trust and liking in predicting global brand purchase intent: a Hungarian–American comparison
Zsuzsa Deli-Gray; James E. Haefner; Al Rosenbloom
DOI: 10.1504/IJBEM.2012.044316

28-48Accessing marketing channels in emerging markets: the case of small-scale cooperatives in central Mexico
Julie V. Stanton
DOI: 10.1504/IJBEM.2012.044317

49-68Identifying customer value in emerging markets via conjoint analysis: a case study of an Estonian packaging company
Andrus Kotri; Jim Mourey
DOI: 10.1504/IJBEM.2012.044318

69-88Antecedents of MNE performance: evidence from Asia Pacific emerging markets
Juichuan Chang
DOI: 10.1504/IJBEM.2012.044319